Qualia was developed by i-DAT in partnership with Cheltenham Festivals, University of Warwick, Elixel and Intercity Studio (2014) through the seed funding from NESTA’s Digital R&D Fund for the Arts.
The project has developed several technological interventions to capture audience experience through harvesting, processing, manifesting and sharing their mood and their facial gestures. This information was cross referenced with personal geospatial and sentiment data to create a more dynamic dialogue between audiences, and between audiences and contemporary arts organisations.
The first manifestation of the Qualia Project as a complete set of prototypes was tested during Cheltenham Literature Festival in 2013. i-DAT has since delivered new projects building on the Qualia systems such as the FLUX Festival app, which launched in Liverpool in July 2014, and the incentivised and personalised listing app for culture in Plymouth, Artory, launched in 2015.
Qualia is available under the GNU GPL license.
Collaboration: i-DAT Collective, Cheltenham Science Festivals, Elixel, Intercity Studio, University of Warwick
Role: Producer / Technologist / Artist